There’s a moment in almost every wedding dress appointment where the bride looks in the mirror and says something that surprises everyone in the room, including herself. “It’s beautiful. But it doesn’t look like me.” Every bride is beautiful, but not every beautiful wedding dress is for every bride. This happens more often than the bridal industry wants to admit. And it happens because the industry has spent decades defining “bridal” so narrowly that millions of women can’t find themselves…
